Store Management

Author: Zhao Tao
Publisher:
Publish Date: 2002-11-01
Features: This series is written with a fluent style and clear logic, making it suitable for corporate managers with practical experience as well as college students seeking to understand the basics of the retail industry. Readers can easily learn and gain insights while reading. I am very pleased to recommend this series of accessible and user-friendly works, confident that it will become a valuable guide for researchers in business and economics in China. The series is rich and comprehensive, covering multiple business formats in the retail industry, such as franchising, specialty stores, chain stores, supermarkets, convenience stores, and restaurants. Although the series covers such a wide range of topics, it does not just scratch the surface—it explores each format as a dedicated topic with detailed analysis. Starting with the concept of a particular format, it then introduces its origin, history, development, types, and characteristics. It further explains specific aspects of the format, such as organizational structures, management systems, franchising processes, partner relationships, and relevant laws and regulations.