Convenience store management and operation

Author: Zhao Tao
Publisher:
Publish Date: 2002-11-01
Features: This book begins by discussing the concept of convenience stores, then introduces their origins, history, development, types, and characteristics. It further explains specific aspects of this retail format, such as organizational structures, management systems, franchise processes, partner relationships, and relevant laws and regulations. It also covers issues related to the planning methods, business strategies, and management techniques of various retail stores and chain stores. This part of the content is not empty theorizing but focuses on practical issues closely tied to store operations: for example, how to select franchise partners, choose locations, manage logistics, evaluate and reward the performance of individual stores, etc. The content is highly specific and comprehensive, addressing real-world challenges in operations with significant practical value. After theoretical explanations, vivid and easy-to-understand case studies are appropriately interwoven, allowing readers to gain a more intuitive and in-depth understanding of the topics discussed. The book also emphasizes incorporating advanced foreign research findings, introducing readers to valuable management experiences from world-renowned retail enterprises. It provides an objective analysis and rational outlook on the current state of domestic retail industry development, along with solutions to various problems.