How to capture market share

Author: Xiong Chaoqun
Publisher:
Publish Date: 2005-06-01
Features: Companies must ensure their talent pool outpaces their business development to adapt more quickly to competitive markets and thrive. As an influential education and training institution, it has become a training center for many well-known enterprises. In its nine years of operation, it has successfully provided professional training to nearly 2,000 domestic and international renowned companies (including over 100 "Fortune 500" enterprises). The training programs of the Influential Education and Training Institution are grounded in solving practical problems rather than empty theories. Issues that arise in business operations are often related to management. If management problems are not addressed, simply training employees' skills is ineffective. Therefore, systematic training should first start from the root cause of the problems—management. For example, to train sales personnel in sales skills, sales managers should be trained first to ensure they master the correct sales skills. Only then should sales personnel be trained. After the training, sales managers should supervise and coach sales personnel according to the correct sales skills requirements, making the sales skills training effective. This series of books is the classic marketing training from the Influential and Re-Training Institutions, offering great help to companies and their marketing personnel.