Business English Speaking·Book 2: 21st Century Vocational and Technical College Planning Materials·Business English Series

Author: Zhao Ying
Publisher:
Publish Date: 2005-06-01
Features: With the increased efforts in opening up our country, especially in the growing globalization of commercial activities and after China's entry into the WTO, the demand for senior compound talents who are both familiar with international business and proficient in English has become increasingly significant. To align with the trends of the times, we have compiled "Business English Speaking." This book is the second volume of "Business English Speaking," consisting of a total of 7 units, each focusing on themes such as public relations, commercial business, sales promotion, banking services, agency, insurance claims, and freight transportation, with 28 chapters covering topics like welcoming guests, pricing, foreign currency exchange, applications, discussions on agency, modes of transportation, and various business activities. Each chapter includes 6 sections: situational dialogues, vocabulary and phrases, notes, practical sentence patterns, reading materials, and oral practice exercises. The content design emphasizes the cultivation of students' language communicative abilities, highlighting language structure and function, while also emphasizing the integration of theory and practice. The book features an innovative layout, practical content, authentic and natural language, and a strong focus on oral practice, simulating real communication scenarios to facilitate practical application. This book is suitable for lower-level students of Business English majors in universities, particularly in vocational and technical colleges, as well as non-English majors studying business English speaking. It can also serve as a teaching material for English training in companies and enterprises, as well as reading material for general English enthusiasts learning business English.