Sales Rules for Telecommunications Products and Services (Selected Translations from Telecommunications Management)

Author: Philip Max Ke
Publisher:
Publish Date: 2005-07-01
Features:
"Rivers and stones from other mountains can be used to polish jade." — Chinese Telecommunications Association Vice President and Secretary-General Hao Weimin
Hao Weimin's "Eight-Step Sales Winning Method" is a culmination of his 30 years of experience in telecom sales. Its core ideas and concepts are equally applicable to China's telecom market. Unlike other telecom theory, this book focuses more on the application of strategies and techniques in sales practice, making it an invaluable hands-on guide for key account sales personnel of equipment suppliers and telecom operators. — China Unicom Vice President Yang Xiaowei
The author is a top-tier sales training expert in the telecom industry in the United States. This book has consistently ranked among the bestsellers on Amazon for a long time. The content is a summary of decades of sales experience, undoubtedly offering valuable insights for marketing efforts in China's telecom industry. — Professor Lü Tingjie, Dean of the School of Economics and Management, Beijing University of Posts and Telecommunications
The author writes in a light and humorous yet incisive style, making the book highly readable. If salespeople want to achieve career success, the Eight-Step Winning Method proposed in this book is worth serious study. — Ren Linshu, Secretary-General of the China Marketing Association
Whether you are a newcomer or a seasoned professional, salespeople from all companies can benefit from the author's passion for the sales profession, his profound knowledge of the telecom industry, and his sharp wit. — Art Ellis, Regional Sales Manager, Alcatel-Lucent
In the fields of telecom equipment, services, or technology sales, whether you are a confident newcomer just entering the industry or an experienced salesperson looking to elevate your skills to a new level, you will find the Eight-Step Sales Winning Method presented in this book very practical. With the rapid development of telecom technology and the relaxation of regulatory oversight over telecom services, more and more entities will engage in telecom operations, and consumers will have greater choices of telecom equipment or service providers. The author shows us how, in the context of monopolies being broken, to build solid and long-lasting relationships with customers, cultivate a professional attitude, sales skills, and relevant knowledge, and ultimately achieve outstanding sales performance.
With the rapid development of telecom technology and changes in telecom industry regulation, consumers will have even greater choices of telecom equipment or service providers. This book discusses how to build stable and long-term relationships with customers, how to cultivate a professional attitude, sales skills, and relevant knowledge for working in the telecom industry, and how to create successful sales performance. This book is suitable for telecom market sales personnel and general telecom management personnel.