Direct Marketing: Practitioner Marketing Experts

Author: Yin Shugui
Publisher:
Publish Date: 2002-09-01
Features: The author proposes the concept of "Marketing First," advocating for the use of rigorous and scientific thinking to build a strategic framework for marketing. It brings new ideas, concepts, and creative insights to leaders, managers, and professional marketers in China's industrial and commercial enterprises. The book is filled with wisdom and thoughtful reflection, and it is believed that every reader will benefit from it.