Business, Rules and Legal Practice

Author: Li Junzhao, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: Based on the trade rules and legal knowledge that should be followed in business activities, this textbook introduces domestic and international regulations related to commodity trade, business customs, the main principles of world trade, the international marketing environment, cross-border corporate operations and international capital flows, international negotiations, customs systems and tariffs, consumer rights protection law, price law, product quality law, contract law, anti-unfair competition law, etc., through numerous case studies, classroom exercises, and extracurricular practical training. This plays a crucial role in enabling marketing professionals to successfully and smoothly conduct marketing activities. Learning from this textbook can help students quickly master the corresponding professional skills and comprehensively improve their fundamental qualities. The book is accompanied by an electronic teaching reference package to facilitate teachers' instructional use.
China, as a member of the WTO, must adhere to trade rules and laws when engaging in international trade and related economic activities. Based on the needs of modern economic development, this book strives to comprehensively and systematically introduce commercial trade rules and related legal practice knowledge. It mainly covers international trade rules—WTO rules, tariffs and non-tariff barriers, anti-dumping, technical trade barriers, rules of origin, trade techniques, corporate procurement, transportation insurance, settlement and payment, contract signing, and trade methods; as well as government procurement law, intellectual property law, maritime law, advertising law, anti-unfair competition law, contract law, product quality law, consumer rights protection law, arbitration law, and other related content.
The book features an innovative structure, integrating commercial trade rules, customs, and laws into a unified framework. It combines numerous case studies to explain the rules, laws, and precautions that should be followed in business activities. The content is practical, complete, and highly operational. This textbook is recommended by the Ministry of Education's Department of Vocational Education and Adult Education and serves as teaching material for modern marketing programs in secondary vocational schools, as well as for other financial and economic disciplines. It can also be used as a practical training manual for frontline trade personnel in enterprises. The book is accompanied by an electronic teaching reference package, including a teaching guide, electronic lesson plans, and answer keys (in electronic format). For more details, please refer to the preface.