Study Guide and Practice for Marketing Science

Author: Wu Jian'an
Publisher:
Publish Date: 2004-04-01
Features: This book is a three-dimensional for the 21st Century Curriculum Textbook and the Higher Education Hundred Excellent Course Textbook "Marketing" (Second Edition). Based on the original style, each chapter of this book includes learning objectives and requirements, key points, exercises, and answers. These contents are developed in accordance with the basic teaching requirements of the marketing course and are closely aligned with the main textbook. While maintaining the original style and features, some content has been adjusted and updated to facilitate the use of teachers and students.