E-commerce: Business, Technology, and Society

Author: Laudon
Publisher:
Publish Date: 2004-06-01
Features: The book "E-commerce: Business, Technology, Society" co-authored by Laudon and Traver discusses e-commerce from the perspective of integrating three major themes: business principles, network technology, and social environment. With a focus on the combination of technology and management, the book introduces the basic concepts of e-commerce, then explores the technical foundations supporting e-commerce, relevant business principles, and the social and legal environments that underpin its development. Finally, it provides practical examples of e-commerce applications across various industries, creating a clear and logical structure. In terms of the basic concepts of e-commerce, the book not only clearly explains the definition, classification, and the difference between e-commerce and e-business but also introduces the concepts of First-generation E-commerce (E-commerce I) and Second-generation E-commerce (E-commerce II). The book is divided into four parts and 14 chapters.
Part 1, "Introduction to E-commerce," introduces the definition and classification of e-commerce, as well as its business models and related concepts. Part 2, "Technical Foundations of E-commerce," covers the Internet and the World Wide Web as the infrastructure for e-commerce, how to establish an e-commerce website, e-commerce security and encryption technologies, and payment systems for e-commerce. Part 3, "Business Principles and Social Issues," explores e-commerce marketing principles, online communication strategies, and the social and legal environments in e-commerce. Part 4, "Practical Applications of E-commerce," examines the real-world applications of e-commerce across various industries, including e-commerce in retail, online services, business-to-business (B2B) transactions, e-commerce involving auctions, portal websites, and online communities, as well as e-commerce providing online content.
As renowned authors with extensive experience in textbook writing and as distinguished scholars in the fields of information systems and information technology, as well as practitioners in e-commerce businesses, the book, led by Laudon, is highly suitable as a textbook for undergraduate, graduate, and MBA students studying e-commerce. It is also an excellent reference for anyone interested in e-commerce.