Zoom Italy

Author: Ouyang Yingji
Publisher:
Publish Date: 2005-03-01
Features: "If other countries have a design theory, Italy has a design philosophy, or perhaps a design thought system," Umberto Eco, the Italian semiotician, cultural critic, and writer, once proudly declared. Continuing the spirit of Design in Private Life, Ouyang Yingji shares interesting insights from the design world with readers in his unique life-writing style. The focus of this book, however, is on "Italy." In terms of design, the creative approach of presenting all design objects in a large, full-page photograph, as seen in Design in Private Life, has almost become a distinctive signature for the Design series, and this book continues that tradition. However, the cover will be completely different, showcasing Italy's vibrant and lively atmosphere, setting it apart clearly from the previous covers, which followed a quieter and more refined aesthetic. The main colors on the inner pages will also be based on Italy's classic red, white, and green. Her authentic cuisine, classic films, historical architecture, avant-garde furniture design, grand opera, elegant fashion, experimental literature, traditional painting and sculpture, and her enchanting landscapes—everything becomes distinguished and esteemed once labeled with "Italian." It seems that everything gains identity and status, as if it must be viewed with special attention. Starting with Italy and ending with Italy, it is not a distant foreign land but a continuous pursuit of a clear and flowing self. Reducing often makes things too delicate, sharp, and tense. Enlarging, and then enlarging again—that is what I truly appreciate: the ambiguity, warmth, and ease.