Psychological Questionnaires and Surveys – Public Opinion Polls and Personality Assessments (Psychology Series – Practical Psychology

Author: None
Publisher:
Publish Date: 2002-04-01
Features: Whether you want to measure ability, attitudes, preferences, or assess influence, shopping habits, health status, or evaluate thought tendencies, this book provides guidance on designing and using the appropriate measuring tools. The renowned psychologist Dr. Eiken, who has designed and administered various questionnaires, surveys, and rating scales, wrote this book based on extensive theoretical and practical experience. The book focuses on psychology and education, balancing the practical and opinion survey applications with evaluations of individual and group characteristics. One chapter is on data analysis, another on reliability and validity, and two chapters describe commercially available questionnaires and standardized surveys.