Export Marketing in Practice

Author: Huang Tai Shan
Publisher:
Publish Date: 2005-05-01
Features: "I was constantly, sending emails, replying to inquiries, and sending samples, and I was busy with this for three solid months, then waited for another three months, yet not a single order came. Facing the cold bench, cold mailbox, and the cold eyes of my boss, I was almost about to lose my mind." On China's most popular foreign trade forum, such frustrations are shared over and over again. But strangely enough, in this field, apart from a few individuals who can share some scattered personal experiences, no one has been able to confidently say: I have a set of methods that can help you. Finally, the author of Export Marketing in Action did just that. He presented practical, actionable insights such as "60 Preparations for Export Marketing," "30 Ways to Quickly Find Global Target Customers Using the Internet," "Techniques for Engaging with Customers and Overcoming Price Objections," "Strategies for Handling Buyer Inquiries," and "10 Steps for Receiving Client Visits." These methods and tips will train your export marketing mindset, and you will surely gain inspiration from them, learning to think for yourself—this will be a more valuable than orders. Additionally, the book provides detailed strategies for online marketing, image marketing, exhibition marketing, and affiliate marketing, helping marketing professionals and corporate leaders in export promotion to quickly improve their export marketing skills and expand market performance. We believe that if your foreign trade peers who are engaged in the same business as you read this book but you don’t, soon enough, you will find that your business territory is shrinking, while theirs is growing.