Core Concepts in Marketing (English Version)

Author: (USA) Kelly
Publisher:
Publish Date: 2005-04-01
Features: This book is concise in theory, cutting-edge in practice, and offers a novel research perspective. Its content is vivid and rich, making it highly readable. The author uses numerous new cases and corporate practices to vividly and accurately reflect and describe the core concepts and systems of marketing management. The principles and methods of marketing management are integrated into these cutting-edge cases, a writing style that not only stimulates readers' interest in learning but also enhances their practical skills. This book is the most concise marketing textbook and the most valuable and most inspirational reference tool for the marketing practice field. It can serve as a textbook for students and advanced management trainees in economics and management at universities, as well as an indispensable reference for corporate managers and marketing professionals.