The story of brand protection

Author: Bai Guang
Publisher:
Publish Date: 2005-08-01
Features: The "Series of Classic Brand Stories from China and Abroad" was further systematized and structured based on the author's pamphlet "The Story of Brands" published in 1999. The series consists of 7 volumes: "The Story of Brand Creativity," "The Story of Brand Graphics," "The Story of Brand Evolution," "The Story of Brand Registration," "The Story of Brand Protection," "The Story of Brand Management," and "The Story of Brand Nomenclature." Each volume is independent, self-contained, and illustrated. During the writing process, the series incorporated outstanding achievements from China's trademark theory community and referenced several trademark theory monographs and magazines. Therefore, it can be said that the publication of the "Series of Classic Brand Stories from China and Abroad" is a crystallization of the excellent achievements of many individuals in China's trademark theory community, a result of collective effort. The target readers of this series include business managers of enterprises, planners of trademark and advertising affairs, national civil servants engaged in related businesses, and faculty and students of universities and colleges specializing in economics and management. It is believed that this series will serve as an important reference for the aforementioned individuals, a best-selling and essential, highly engaging tool for practical use.