Product Innovation

Author: Li Yanshu
Publisher:
Publish Date: 2004-02-01
Features: Product innovation is the "soul" of a business. At any time, the product advantages that any company possesses are only relative and temporary. Without the concept of product innovation, a company remains stuck in the production of existing products, unable to cope with the rapidly developing market, and ultimately gets eliminated. This book reflects the characteristics of "combining theory with practice, macro with micro, and learning from others with pioneering spirit" in its content. It also breaks the traditional system of new product development, establishing its own unique style. Product innovation is the foundation for a company's survival and development. This book introduces the basic ideas of product innovation, the product life cycle and new product development, the planning, prototyping, and testing of product innovation, the testing, marketing, and evaluation of new products, and finally presents cases of new product innovation. This book reflects the characteristics of "combining theory with practice, macro with micro, and learning from others with pioneering spirit" in its content and is a must-read for companies developing new products.