Successful Telemarketing (Second Edition)

Author: [USA] Ray Boen; Zhang Yan
Publisher:
Publish Date: 2005-01-01
Features: Over 100 new insights, manuscripts, and case studies from the nation's most renowned sales trainer, which are essential for improving American productivity and creating new businesses. The Successful Telesales provides both practical and valuable insights for exploring new market opportunities. — Ray Boen, author of The IBM Way and Winning the Best Rewards for Yourself and Others, offers an understanding of the art of sales, which is indispensable for salespeople. His experience, anecdotes, and philosophical approach are invaluable — Victor Kiam III, CEO of Remington Goods Company.
Perhaps there is a better book on how to engage in and successfully conduct barcode telesales, but if there is, I have never seen it. It is a unique blueprint for becoming a sales expert. — Og Mandino, author of The Greatest Salesperson in the World and Part Two.
Sales is a tough and challenging way to make a living. For those who master the art of telesales, it is also a joy. In his new book, The Successful Telesales, Ray Boen introduces the art of how salespeople can successfully discover customers from a list of names they have never met. His understanding is excellent; in a sense, a calm phone call—meeting a customer—can create, enhance, or destroy a positive working relationship. — Ron Zemke, president of the Executable Research Association, coauthor of Serving America: Doing Business in the New Economy.
Just as a diver must put on a wetsuit before jumping into cold water, any salesperson should have Ray Boen's new book before engaging in telesales. Ray replaces the shivers of sales with the tremors of sales. — Gerhard Gschwandtner, publisher of The Power of Self-Sales.