Entrepreneurship

Author: (USA) Eli Feldman / Tang Shaoqing / Chen Heng / Lin Jiangyong
Publisher:
Publish Date: 2005-04-01
Features: Do you know how to successfully start a business in an uncertain business environment? Do you know what the market needs? What do consumers need, and what can you produce? Do you know how to discover and establish your unique selling proposition (USP)? All the answers are in Entrepreneurship. This is a guide that teaches people how to start a business. Through introducing the entrepreneurial journeys of over 20 American small and medium-sized business owners who started from scratch and gradually grew, the authors share insights and lessons learned from the growth of small and medium-sized enterprises with readers. In this book, the authors conduct an objective and thorough analysis of the current state of businesses and summarize the lessons to be learned and pitfalls to be avoided in entrepreneurship, providing valuable inspiration and references for those preparing to start a business and those already in the process. This book is written for all entrepreneurs who aspire to achieve their career dreams and reach the pinnacle of their careers. It is suitable for college students, career professionals with 5–10 years of experience, small business owners, and all entrepreneurs who aspire to achieve their career dreams and reach the pinnacle of their careers.