How to Open a Successful Fashion Store (New Century Franchise Series 100)

Author: Wang Yunhou Ji Jian
Publisher:
Publish Date: 2004-05-01
Features: The fashion industry is a highly important sector in the field of franchising research. This book serves as a systematic textbook detailing the process of opening a fashion store. Based on the integration of relevant theories in fashion and fashion retail, the authors provide an in-depth yet accessible and progressive explanation of the content involved in opening a fashion store. The main topics include an overview of fashion stores, store opening planning, management and operation, success cases, and franchising knowledge for fashion stores. In line with the development trends of fashion retail and an analysis of talent demand characteristics, this book emphasizes both theory and practicality. The writing principles and stylistic features of this book are the combination of fashion theory and practical guidelines, the integration of industry inheritance and innovative development, as well as a unique perspective and clear and concise writing. This book is suitable for all individuals interested in opening, operating, and managing fashion stores. It can serve as teaching, research, training, and learning materials or reference books in the fields of fashion and related disciplines, as well as practical guidance for enterprises and individuals engaged in fashion store opening practices.