Author: Chao Gangling
Publisher:
Publish Date: 2004-04-01
Features: This book includes twenty chapters such as an overview of marketing, corporate strategy and marketing management, marketing environment, marketing information systems, analysis of consumer buying behavior, analysis of organizational market buying behavior, market segmentation and target markets, competitive market analysis, marketing mix and product strategies, new product development, etc.
Marketing Science (Second Edition), New Century University Core Textbook for Economics and Management
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