Business Development Management: Holding watermelons, picking sesame seeds

Author: (English) Buchanan
Publisher:
Publish Date: 2005-04-01
Features: This book aims to guide enterprises in adopting flexible and measurable methods to achieve corporate revitalization. By carefully reading this book, you can significantly increase the chances of successful business expansion and avoid costly mistakes. It provides practical advice on how to manage business expansion, with rich case studies, strong readability, and insightful wisdom evident on every page. Business development requires continuous innovation, while ensuring the continuous growth of the core business, companies must also constantly seek new business growth points. Only in this way can enterprises achieve sustainable development and healthy growth. The book comprehensively compares various business expansion methods and provides four unique business expansion models to help companies determine the prospects and feasibility of their expansion. Based on extensive research conducted by the three authors on enterprises in Europe, North America, and the Far East, the book summarizes the secrets of successful business expansion and reveals them to you. This book is suitable for corporate managers, management students, and other interested readers.