Open Innovation - New Rules for Technological Innovation and Profit

Author: (USA) Chesbrough
Publisher:
Publish Date: 2005-04-01
Features: This book proposes the concept of "Open Innovation" in response to the changes in innovation models that companies are forced to make due to changing circumstances in the innovation process. It emphasizes the importance of external knowledge resources in the innovation process and vividly and elaborately illustrates its viewpoints through real-world cases such as Xerox and IBM. The book is both innovative in significance and practical in value, making it suitable for corporate managers seeking innovation as well as readers with an interest in the topic. It is applicable for undergraduate and graduate students in administrative management and public management, as well as for the training of government civil servants.