New Product Development Personnel Training and Management Tutorial

Author: None
Publisher:
Publish Date: 2005-03-01
Features: The book draws on and references a large number of foreign latest research findings, making it feel like a refreshing breeze that brings a sense of novelty. It systematically elaborates on the procedures and reasons for success or failure in new product development, product development planning and organization, sources and generation techniques for new product ideas, the scientific screening of ideas, the industrial design of new products, the functional design of new products, quality control of new products, brand design of new products, the prototype development and commercial analysis of new products, the timeliness and commercialization of new products, as well as the marketing and promotion of new products for market launch.