"Brilliant Leaders & Business Strategies - ETV's "MBA Grand Lecture" Classic Practical Case Interviews"

Author: Lü Huànbīn
Publisher:
Publish Date: 2005-03-01
Features: Who are they? Why them? On various economic personages' lists, different selection criteria act like sieves, searching for and discovering this group. They are the backbone of society, the sharp edge of development, and a scarce, valuable resource worldwide. They possess a dog's nose, an eagle's eyes, a leopard's strength, and a tiger's ambition. Vague new economy, in their hands, naturally gains vitality. "MBA Grand Lecture" is an invaluable treasure trove for readers studying MBA or diligently pursuing business management, undoubtedly capable of resonating with everyone's hearts. Being a person, conducting business, and governing, essentially, are all interconnected. The way of being a person we refer to includes both the way of being a person we commonly speak of and the way of conducting business we mention. The way of being a person of an entrepreneur is fundamentally determined by their values, aspirations, personal character, and way of thinking. This point is often overlooked by people, but it is fundamental. It is hard to imagine how far a company led by a so-called "entrepreneur" who believes they can achieve anything once they have some success can go. This book records the way of being and the way of conducting business of 24 guests who appeared on Hunan Economic Television's diamond program "MBA Grand Lecture." Carefully listening to their wisdom will undoubtedly benefit current and future managers.

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