Advertising and Consumer Psychology (Applied Psychology Book Series)

Author: Lu Yuexiang
Publisher:
Publish Date: 2005-06-01
Features: This book is part of the Applied Psychology Series, titled "Advertising and Consumer Psychology." It is divided into four parts and fourteen chapters, covering topics such as market segmentation and advertising positioning, cultural factors and consumer behavior, consumer personality and self-concept, and more. The book is comprehensive and well-organized. It possesses a certain degree of scientificity, systematicity, theoretical foundation, and academic rigor, making it a valuable reference for relevant professionals.