Discovery of the Target------Whole-Process Practical Operation of Enterprise Strategic Planning

Author: Lin Yougang
Publisher:
Publish Date: 2005-03-01
Features: This book takes the perspective of enterprises and introduces, from a practical level, how to conduct successful strategic planning, targeting managers in companies. The chapter arrangement of the book is as follows: Chapter 1 introduces what strategy, strategic management, and strategic planning are, helping managers establish a systematic conceptual understanding of strategy, strategic management, and strategic planning, laying a solid foundation for planning work. Chapter 2 introduces a very important model in planning—the three-axis model of strategy. This model helps strategic planners establish the overall framework of strategic planning. Chapter 3 introduces the value-based business competitive system, i.e., how to use the business competitive system model based on Porter's value chain to think about the construction of enterprise competitiveness, enabling enterprises to understand how to participate in competition. Chapter 4 introduces how enterprises should proceed in terms of organizational processes to successfully carry out strategic planning work and achieve good results, including the methods of formulating strategic plans, the different tasks that personnel at each level in the enterprise should undertake in strategic planning, and specific organizational processes. Chapter 5 is the key content of the book, specifically introducing how to formulate strategic planning proposals, even including the content framework that a strategic planning report should contain. Chapter 6 introduces how enterprises can establish their own strategic planning organizational system, so that enterprises understand that strategic planning is not a short-term, phased task but a long-term one, and should be considered from the perspective of establishing a complete organizational system. Chapter 7 lists the complete strategic planning proposals of several famous companies, with the aim of enabling managers to gain a comprehensive and in-depth understanding of what a strategic planning proposal includes, or how to write a comprehensive and in-depth strategic plan report through the study of specific cases. This book takes the perspective of enterprises and introduces, from a practical level, how to conduct successful strategic planning, targeting managers in companies. The chapter arrangement of the book is as follows: Chapter 1 introduces what strategy, strategic management, and strategic planning are, helping managers establish a systematic conceptual understanding of strategy, strategic management, and strategic planning, laying a solid foundation for planning work. Chapter 2 introduces a very important model in planning—the three-axis model of strategy. This model helps strategic planners establish the overall framework of strategic planning. Chapter 3 introduces the value-based business competitive system, i.e., how to use the business competitive system model based on Porter's value chain to think about the construction of enterprise competitiveness, enabling enterprises to understand how to participate in competition. Chapter 4 introduces how enterprises should proceed in terms of organizational processes to successfully carry out strategic planning work and achieve good results, including the methods of formulating strategic plans, the different tasks that personnel at each level in the enterprise should undertake in strategic planning, and specific organizational processes. Chapter 5 is the key content of the book, specifically introducing how to formulate strategic planning proposals, even including the content framework that a strategic planning report should contain. Chapter 6 introduces how enterprises can establish their own strategic planning organizational system, so that enterprises understand that strategic planning is not a short-term, phased task but a long-term one, and should be considered from the perspective of establishing a complete organizational system. Chapter 7 lists the complete strategic planning proposals of several famous companies, with the aim of enabling managers to gain a comprehensive and in-depth understanding of what a strategic planning proposal includes, or how to write a comprehensive and in-depth strategic plan report through the study of specific cases.