Enterprise Strategic Management

Author: He Lianzhiwei
Publisher:
Publish Date: 2005-04-01
Features: This book applies the principle and method of combining theory with practice, drawing on the essence of strategic management thoughts and theories from ancient and modern China and the world, and systematically studies the fundamental issues of enterprise strategic management. The book is divided into 11 chapters. After introducing the basic scope of strategic management, it discusses the process of strategic management and comprehensively uses formats such as special topics and cases to better help readers expand their thinking and connect theory with practice. The book has a complete system, rich content, and fully considers the knowledge literacy that 21st-century economic and management talents should possess. It is characterized by its foundational, ideological, scientific, and advanced nature. The book has a broad readership and is particularly suitable as a textbook for undergraduate students of business administration. Cases and some theoretical content can also be used for graduate students (including MBA students) or for working professionals pursuing master's degrees. Additionally, the book's clear and insightful explanations, along with its thought-provoking cases, are also valuable references for business operators and managers in the business and management industry.