Daily Reminder for Managers -- Simple Reminders Are More Effective Than Complex Theories

Author: Huang Xinghai, Li Ji
Publisher:
Publish Date: 2004-07-01
Features: Rapid and convenient information dissemination brings people up-to-date management insights, including learning organizations, process improvement, balanced scorecards, time management, brainstorming, and ever-emerging new concepts. If ten years ago people were still struggling to understand advanced management concepts and methods, today many feel overwhelmed by the sheer number of ideas and approaches. Faced with one wave after another of management "revolutions," many are inevitably lost in a theoretical maze. Indeed, there is a significant gap between systematic theory and managers' comprehension. Scholars and experts are diligent in thinking and construct systematic theories from their insights, which is understandable; however, theoretical concepts must ultimately be applied to business management practices. A typical example is the "balanced scorecard" theory. Many multinational companies still lack the prerequisites for implementing modern management tools like the balanced scorecard. For many domestic enterprises struggling through the early stages of capital accumulation and extensive expansion, overly systematic and profound management interpretations often lead to unnecessary confusion and controversy. This book takes the East Wu University EMBA program as its narrative background, following this, and explains mainstream business management theories in simple language.