Modern Cultural Industry Project Management -- How to Successfully Operate Large-Scale Events

Author: Qiu Wanhua et al.
Publisher:
Publish Date: 2005-04-01
Features: This is an exciting and emerging industry, accompanied by infinite opportunities comes great challenges. The operation process of cultural activities is highly uncertain. How to successfully carry out activities? How to seize the business opportunities brought by the activities? How to respond to and avoid potential risks in activities? How to maximize the social, economic, and cultural value of the activities? The traditional operation methods of activities rely solely on personal experience and ability, and this era is about to end. The authors of this book include authoritative figures from China's project management theory circles, as well as managers with years of hands-on experience in the cultural industry. Their two-year collaborative effort has placed this book at the forefront of cultural project management theory. As the first book in China to combine culture industry and project management, it is committed to comprehensively and systematically reflecting how to implement project management, making contemporary cultural activities operate cost-effectively and successfully, summarizing and existing and potential outcomes, showcasing new directions for project management and the cultural industry, and promoting the modernization and international standardization of cultural project management.
The book is structured around the framework of project management theory analysis and is divided into three parts. The first part introduces the basics of project management and elaborates on the relationship between project management theory, cultural enterprise management, and cultural project management. The second part focuses on the planning and resource management of cultural projects, discussing several key issues in the planning and preparation stages of cultural projects. The third part covers the planning and implementation management of cultural projects, including project planning, project risk management, project implementation and control, and project closure.
Each chapter of the book carefully incorporates the latest case studies in cultural project management and summarizes standardized management practices for cultural activities. It strives to be authoritative in theory and grounded in extensive industry management experience, standing at the forefront of cultural project management theory. In terms of applying practical methods and techniques of project management to enhance the value of the cultural industry, this book represents pioneering exploration and experimentation. It is available for analysis and reference by individuals in cultural industry management departments, the business sector of the cultural industry, and the field of management theory who are interested in the cultural industry.