The Mouse That Turned Into an Elephant

Author: Mo Fei et al.
Publisher:
Publish Date: 2004-02-01
Features: This book analyzes and explores the development and growth strategies of small enterprises from a strategic perspective and a long-term development angle. Combining numerous business cases, it elaborates on how small enterprises can adopt a holistic view, leverage their strengths while addressing weaknesses, make the most of favorable timing and conditions, seize opportunities, and innovatively utilize information for business operations. It also discusses how to stand out and win through unique characteristics. The book offers strategic advice for the operation of small enterprises, broadening readers' horizons.