The Value of Loyalty

Author: Frederick Reichheld
Publisher:
Publish Date: 2005-03-01
Features: The book "The Loyalty Effect" explains to you the following: how to attract and retain good customers, avoid customers who are not suitable for you, thereby maintaining business growth. How to hire the right employees, how to link compensation and promotions with loyalty to boost morale and promote corporate productivity. And so on. This book will provide your company with a method to achieve sustainable value creation, which will change your thinking about loyalty, profit, and the essence of business behavior. Author Reichheld discusses the issue of loyalty as a powerful economic case and uses numerous examples to prove it.