How to Manage Promotions (A Manager's 100,000 Answers)

Author: Zhang Jianguo
Publisher:
Publish Date: 2004-01-01
Features: The "10,000 Problems Every Professional Manager Should Know How to Solve" Skill Training Series selects common management issues encountered in the daily work of professional managers. It draws on and absorbs the latest management concepts and methods from multinational companies, providing in-depth and specific analyses and solutions in a standardized, step-by-step, and humanized manner. This series offers a systematic operational guide for the standardization and internationalization of corporate management in China, while also providing a convenient learning solution for managers to enhance their professionalism. In the sales process, adopting appropriate promotional measures can effectively boost sales. Conversely, if market positioning is unclear and promotional methods are limited, the desired results may not be achieved. This book starts with the overall planning of promotions and systematically explains how to flexibly use various promotional tools and forms to carry out promotional activities for different targets such as intermediaries, consumers, and sales personnel. This book will help managers identify and address the shortcomings in current promotional efforts, select appropriate promotional methods for different situations, and achieve twice the result with half the effort.