Harvard Business Review Essentials Series---Corporate Strategy

Author: Beijing Xinhua Credit Commercial Risk Management Co., Ltd.
Publisher:
Publish Date: 2004-10-01
Features: Harvard Business Review is the signature journal of Harvard Business School, founded in 1922. As one of the authoritative journals in the field of management theory and practice, Harvard Business Review has always been committed to discovering and disseminating cutting-edge theories, perspectives, and methods in the field of business administration. It helps managers continuously update their concepts, broaden their horizons, adapt to changes, and keep pace with the times. Harvard Business Review is widely regarded by readers as one of the "most authoritative, thought-provoking, valuable, and unique" journals in the international management field. This is a highly significant book, whether in terms of its content, authors, or publishers. For readers who need to stay abreast of the new rules and evolving concepts of building modern corporate strategies, this book is certainly a must-read. Corporate strategy is a guiding set of development rules that focuses on the long term and adapts to both internal and external conditions of a company. It defines a company's survival posture, operational policies, and development direction in a competitive environment, thereby determining its most important work and competitive methods. The renowned management scholar Peter Drucker believed that corporate strategy addresses two fundamental questions: What is our business? What should it be? In today's globalized economy, as humanity enters the information age, the world market is becoming increasingly volatile, and corporate organizations are repeatedly undergoing or facing reintegration, which has become a winning strategy cherished by Western and European business circles. Without exception, all 500 largest businesses in the U.S. have formulated their own corporate strategy guidelines. The formulation of corporate strategy is crucial to a company's success and also places higher demands on corporate decision-makers.