Wisdom of the I Ching: Business Wisdom of the I Ching

Author: Guo Shengxu, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: Overseas tycoons, all understand the principles of the I Ching. Emerging entrepreneurs, each loves the I Ching. Business is buying and selling, the I Ching is the theory of yin and yang's growth and decline. Business is commerce, the study of the I Ching is the difficult path of continuous renewal. The boundless gives birth to the Taiji, the Taiji gives birth to the Liangyi, the Liangyi gives birth to the Sisi, the Sisi gives birth to the Bagua. Enterprises arise from nothing, the sea of commerce sees yin and yang changes, wealth gathers and disperses, the market is like a battlefield. The market changes, within the changes there are unchanging principles. Opportunities flicker, amidst the unchangeable there are everywhere chances to seize. The I Ching is the first among all, it is the most profound branch of Chinese classics. Most people think the I Ching is like a mysterious book, difficult to understand. In fact, Chinese people recognizing Chinese characters, studying Chinese knowledge, is a very simple thing in the world. It's just that most people are unwilling to put in the effort and think about it. If you understand the key to the I Ching, grasp its principles, and know its rules, then studying the I Ching becomes as easy as turning over one's hands. We believe: the I Ching is the study of the phenomena and principles of the universe and human life, explaining the laws and methods of changes and applications in the universe and human life. Its beginning uses the symbols of yin and yang and the Bagua, along with the selection of numerical and logical principles, to explain the phenomena and principles of the universe and human life. If you ask what the world's earliest philosophy, earliest numerical logic, and earliest study pointing out the mysteries of the universe and human life is, then you can confidently answer you, it is China's I Ching. The "Jing" in "Jing" in business means governing the world, and "Shang" means negotiation. It is all about the theory of yin and yang's growth and decline and the difficult path of continuous renewal. The market changes, within the changes there are unchanging principles. Opportunities flicker, amidst the unchangeable there are everywhere chances to seize. Therefore, whether it is overseas tycoons or emerging entrepreneurs, they all recognize that those who understand the principles of the I Ching will be able to navigate the sea of commerce with ease and gain great profits.