"Sales and Marketing" 10-year classic

Author: Editorial Department of Sales and Marketing Magazine
Publisher:
Publishing Date: 2005-01-01
Features: This book is a summary and review of classic articles from the "Sales and Marketing" magazine over a decade. It is divided into eleven sections based on content: Opinion, Management, Strategy, Channels, Terminals, Promotion, Practice, Human Resources, Distributors, Cases and Planning, and Business Oceans. It includes a total of 165 articles and special topics. All these articles come from the frontline of the Chinese market, consistently focusing on the marketing process and basic methods, always leading the direction of Chinese marketing, and serving as a work guide and trusted mentor for frontline marketing professionals in China. Through this collection of classic articles, we can gain a clear overview of the history of Chinese marketing over the past 10 years. Target Audience: Marketing professionals from all industries, as well as individuals from various sectors who are interested in the development of Chinese marketing.