How to Conduct Customer Relationship Management (A Manager's 100,000 Solutions)

Author: Li Xiaosheng
Publisher:
Publish Date: 2004-01-01
Features: This book systematically explains the methods and steps of integrating Customer Relationship Management (CRM) with Enterprise Resource Supply Chain Management. It specifically details the scientific classification of customer groups, CRM information systems, and other relevant skills. Additionally, it provides a systematic analysis of the shortcomings in current enterprise customer management and proposes targeted improvement suggestions. Effective CRM is a crucial aspect for businesses to enhance their market share. Starting from the fundamental issues of CRM, this book systematically outlines the integration of CRM with resource supply chain management, covering skills such as the scientific classification of customer groups, CRM information systems, and customer information analysis and statistics. It also offers a systematic critique of the current shortcomings in enterprise customer management and proposes specific improvement measures. Through studying this book, managers will gain practical skills in customer management, enabling them to address the shortcomings of their enterprise's CRM effectively and continuously strengthen customer loyalty, thereby establishing stable, harmonious, and coordinated customer relationships.