Dialogue

Author: Xiao Sanlang
Publisher:
Publish Date: 2005-03-01
Features: "The greatest surprise in China's television industry in 2001!!" — This is the praise from the best Chinese current affairs magazine, New Weekly. People say, the guests of Dialogue enter Zhongnanhai in the morning and step into the studio in the afternoon. However, "big figures" are not the reason why Dialogue quickly attracted a fixed audience. In China, there are always people who care about major events. Big figures have broad perspectives and enjoy big topics, which are always issues that will affect everyone's lives in the future. Therefore, "high-sounding theories" are what some people love to listen to. Dialogue's initial ratings were just 0.25, but by the end of the year, they had risen to 1, which is four times the original figure, attracting millions of viewers. However, compared to the tens of points of ratings for entertainment programs, it still has a long way to go. Yet, its "noble and few" approach broke the TV industry's iron law that ratings are higher when the quality is lower. Its cutting-edge nature, intellectualization, depth of discussion, and audience participation program are unmatched. But it created a time slot advertising agency value of 9.9 million yuan, which is its real worth. On the occasion of the first anniversary of Dialogue's launch, Dialogue condensed its most exquisite program into this collection. It is an open platform more extensive than the studio, giving people who haven't seen the show a chance to understand major events, and allowing those who have seen it to learn about many behind-the-scenes stories. These stories are forming trends around you and will soon affect your life.