Travel sales techniques

Author: Zhang Xinsheng
Publisher:
Publish Date: 2005-03-01
Features: This book does not solely explore the general principles of tourism marketing from a marketing perspective, but also delves into practical operations, using clear and vivid language to provide in-depth understanding for professionals and general readers interested in tourism sales techniques. Building on the analysis of general techniques, it incorporates specific introductions to sales in tourism sub-industries, aiming to help readers easily master sales skills across various tourism sectors. Additionally, the book collects empirical cases to serve as guidance for readers in practical operations. China, as a world leader in tourism resources, also boasts the largest tourism market globally and is set to become the world's largest tourism destination country by 2020. In this wave of dual interaction between supply and demand, China's tourism industry holds a bright future. This book explores the general principles of tourism marketing from both a marketing perspective and a practical operations standpoint, enabling professionals and general readers interested in tourism sales techniques to gain a deep understanding. Building on the analysis of general techniques, it incorporates specific introductions to sales in tourism sub-industries, aiming to help readers easily master sales skills across various tourism sectors. Furthermore, the book collects empirical cases to provide enlightenment and reference for readers in practical operations.
Table of Contents
Introduction: A Booming Tourism Industry
1. Tourism Marketing in a Changing World
2. The Marketing Environment of Tourism Enterprises
3. Analysis of Tourism Consumers
4. Analysis of Tourism Competitors
5. Sales and Sales Management in the Tourism Industry
6. The Key to Tourism Marketing: Communication
7. The "Two Driving Forces" of Tourism Sales: Brand and Network
8. Customer Relationship Management in the Tourism Industry
9. Attractive Marketing in the Hotel Industry
10. Marketing Mix in the Travel Agency Industry
11. Integrated Marketing of Tourism Destinations
12. Crisis Management in the Tourism Industry