Read stories to learn marketing

Author: Wang Yixin
Publisher:
Publish Date: 2005-05-01
Features: Learn from history, reflect on events, and gain insights into market selling points. With this book in hand, you can grasp the philosophy of life; by analogy, you can understand the essence of marketing. An hour of big is not as good as a minute of small stories! ·Market Attack and Defense ·Business Geniuses ·Sales Techniques ·Marketing Art ·Marketing Strategy ·Marketing Tactics ·Strategic Planning ·Pioneering ·Consumers are Gods ·Details Determine Success. All excellent marketing is deeply rooted in wisdom, and because it is deeply rooted in people's hearts, marketing becomes an art and a passion. Because of wisdom, marketers enjoy the joy of marketing and the ease of their careers. Learning marketing has become one of the most important aspects of personal entrepreneurship and organizational operations. This book collects and organizes classic fables and outstanding cases widely circulated in major businesses around the world. For many years, such stories have given numerous managers insights into marketing, changing the fate of their organizations. Through the study of these stories, you can gain insights into various marketing wisdom and apply them effectively. It fully integrates the essence of many professional marketing courses today, making it simple, easy to learn, and engaging. By using the methods in this book, you will find that satisfying and exceeding customer expectations, and thus bringing business opportunities and wealth to you, is how easy it is.