C Marketing

Author: Shubu
Publisher:
Publish Date: 2004-09-01
Features: According to a U.S. business survey, a loyal customer will spread product information to 5 people. The goal of customer marketing is to achieve sales, and more importantly, to achieve word-of-mouth promotion. This book features classic cases from companies such as IBM, Southwest Airlines, the Dallas Mavericks of the NBA, and Donut Corporation, demonstrating that compared to high-spending advertising marketing, customer marketing is a cost-effective or even zero-cost marketing art with remarkable results.