Management Psychology and Practice

Author: Zhang Yousu
Publisher:
Publish Date: 2003-04-01
Features: This book is about the application of psychology in business management and has the following features: (1) In terms of content, it closely tracks the cutting-edge achievements of modern management psychology theories, such as cross-cultural management, team building, humanistic management, learning organizations, business process reengineering, and industrial foresight, all of which are reflected in this book; (2) In terms of writing style, it differs from the "preaching" style of traditional management psychology textbooks and is based on how managers can "practice in real-world scenarios," i.e., how to operate and implement; (3) In terms of structure, it pays attention to both the systematicity and logic of management psychology theories while also closely integrating theory with application. Each chapter includes a carefully selected case study, followed by several thought-provoking questions designed to address the core issues of the case, encouraging readers to think critically and apply what they have learned.