Entrepreneurial Rescue -- Rescuing a Company Facing Crisis in Three Days, an Almost Impossible Task

Author: He Xianghao / Zhang Yiping / He Jianxin
Publisher:
Publish Date: 2005-03-01
Features: The eight-episode CCTV-2 program "Entrepreneurship Rescue" was praised by viewers during its broadcast from October 8 to 15, 2004. According to viewership analysis, the eight episodes of "Entrepreneurship Rescue" attracted over 28 million viewers. Some management consulting companies, investment firms, chambers of commerce, small and medium-sized enterprises, and business schools of universities, as well as the Chinese Television Network, called and wrote to request the written version of "Entrepreneurship Rescue." The writing style of this book is in the form of a screenplay. The target readers of this book are primarily managers of small and medium-sized enterprises, researchers from consulting and investment firms, and teachers and students from business schools. They have already read too many theoretical books and should not be made to work any harder. A screenplay allows them to read in a very relaxed and leisurely state, effortlessly absorbing theories and methods. Readers can treat this book as a business war novel to read, with the only difference being that the stories in this book are real, not fictional. The foundation of this book is a screenplay. TV dramas must consider viewership ratings and what audiences enjoy watching. Ordinary TV viewers, when watching economic programs, what do they like to see? They enjoy innovative products or services to satisfy their curiosity; they enjoy stories of wealth creation to satisfy their envy; and they enjoy conflicts, twists, and competition to satisfy their desire for leisure. The eight enterprises selected for "Entrepreneurship Rescue" basically have these characteristics. This book is designed from these three aspects. These eight enterprises, their products or services themselves possess a certain novelty, and their industrial backgrounds are strongly knowledge-based, easily sparking the curiosity of ordinary readers. Each case tells a simplified version of a wealth-creation story, easily evoking envy in ordinary readers. The book is set against the backdrop of the current business environment, filled with conflicts, twists, and competition, easily allowing ordinary readers to experience the joy of reading a novel. This book is a case study book.