Strategic Management of Technological Innovation (English Version)

Author: (USA) Xilin
Publisher:
Publish Date: 2005-05-01
Features: Based on the requirements of the Chinese Business Administration undergraduate curriculum, this concise and detailed English textbook for teaching practice is suitable for bilingual teaching that meets both the domestic conditions of China and the dual-track requirements of internationalization. It lays a foundation for the development of teaching models and basic business textbooks in applied business education in China. The book has a complete system and comprehensive content, covering many classic topics such as S-curves, cooperation models in technological innovation, the protection of technological value, and the organizational forms of development teams. The subject matter is novel, featuring both new cases and new content in standard warfare and other emerging management theories in technological innovation. The author begins each chapter with a case study to present problems, includes summaries and discussion questions at the end of each chapter, making it easy to arrange teaching. This book is suitable as a textbook for innovation management courses for MBA students, graduate students, and undergraduates, as well as a reference book for professionals in related fields.