Scenario Planning

Author: [Sweden] Metzlingergren et al.; Guo Xiaoying Guo Jinlin
Publisher:
Publish Date: 2003-07-01
Features: In this book, the authors aim to introduce the concept of scenario thinking and provide readers with some concepts, models, and tools to take back to their own companies. As a strategic tool, it is derived from the authors' nearly 20 years of experience in scenario planning. As consultants, the two authors have guided companies, governments, and non-governmental organizations in various countries to apply these methods of scenario planning. Scenario planning is a powerful tool for predicting and managing changes at the industrial or environmental level, and in today's volatile business environment, scenario thinking is a necessary strategic perspective. Clearly, scenario planning is the bridge between future thinking and strategic action, connecting creative, innovative, and imaginative futures with more traditional strategic planning. Strategic planning or strategizing without scenario thinking is, to some extent, meaningless. Recent research in the business field shows that strategic performance can be achieved through the perspective of scenario planning for long-term competition and performance.