Explore the Poles

Author: Ruan Wen
Publisher:
Publish Date: 2004-01-01
Features: Full-color printing, rich in illustrations. This book attempts to explore and discuss the theory and practice of using extreme language in graphic design from a new perspective. Examples include the extensive and simple use of black or white; emphasizing the extremity of complexity or simplicity in formal language; employing extreme cool or warm tones in color usage, and so on. This book attempts to explore and discuss the theory and practice of using extreme language in graphic design from a new perspective. Examples include the extensive and simple use of black or white; emphasizing the extremity of complexity or simplicity in formal language; employing extreme cool or warm tones in color usage, and so on. These designs, though not commonly seen in daily life, present a phenomenon that cannot be ignored: the boundaries between contemporary design and art in terms of surface features have become increasingly blurred. How to integrate them into a brand-new, more expansive, and more abstract field while maintaining the original stance of design will become a new challenge. It will further reveal the intrinsic principles of visual art design, break free from unnecessary constraints, and make design work and outcomes more vibrant, closer to nature and humanity. Of course, what is involved and discussed here is just a small corner of the vast field of design, merely one point. But discovering these points and starting from them will allow us to better appreciate the fun and depth of design.