Corporate Image and Visual Communication (Series Textbooks for Advanced Art and Design Majors)

Author: Yan Chen
Publisher:
Publish Date: 2005-03-01
Features: Art and design is an emerging interdisciplinary and comprehensive discipline, whose professional directions gradually cover various aspects of people's basic living elements and cultural needs. With the rapid development of contemporary economic globalization and the knowledge economy, the integration of science and technology with cultural arts, the coexistence of mainstream culture, mass culture, fashion culture, and internet culture, as well as the orderly progress of the cultural power of the economy and the industrialization of culture, have created a highly potential demand space for cultural and artistic talents. This has brought unprecedented opportunities for the education and development of art and design in higher education institutions. The publication of this series of textbooks will play a positive role in standardizing the teaching system of art and design, adjusting the curriculum structure of art and design, improving the teaching content and methods of art and design, and perfecting the contemporary teaching system of art and design, thereby enhancing the level of art and design education and teaching. It is believed that this series of textbooks can not only provide theoretical and practical references for art and design education and teaching in higher education institutions but also offer valuable references for professionals and enthusiasts in the field of art and design for knowledge updates and design creation.