Company Information Strategy and Management: A Tutorial with Cases (6th Edition) (Selected Teaching Materials for EMBA)

Author: Ma Hu
Publisher:
Publish Date: 2004-01-01
Features: The book "Corporate Information Strategy and Management: Textbook and Cases" primarily explores how information technology enables modern companies to conduct production and business operations in more effective and innovative ways. The networking of business has brought earth-shaking changes in the commercial field. New supply and sales channels are emerging, new electronic markets and exchange methods are being created, and significant changes have occurred in the various components of companies and the industries they operate in. From the perspective of corporate management, the book discusses how businesses should transform their thinking and behavioral models in the information society. It optimizes corporate management to maximize the acquisition of information technology, bringing competitive advantages to businesses. It serves as an important reference for studying and implementing value chain management and value chain accounting in an IT environment. The greatest feature of this book lies in its theoretical analysis of how information technology enables modern companies to conduct production and business operations in more effective and innovative ways. Additionally, it dedicates about half of its content to introducing a large number of classic, distinctive success and failure cases from the perspective of managers, allowing readers to understand the impact of information technology on corporate management from a practical and vivid perspective.