Game Crisis - Analysis of Chongwei's 16 Years of Practical Cases

Author: Xu Mingtian
Publisher:
Publish Date: 2005-05-01
Features: "The Crisis of Games" describes seven life-and-death crises of Skyworth. This book observes and analyzes the corporate life-and-death crises from the perspective of enterprise development. Over 16 years of creation, Cao encountered seven crises, averaging more than one life-and-death trial every two years, with each crisis lasting one to two years. However, what is legendary is that every time a crisis hits him head-on, Huang Hongsheng can swiftly deliver a "combination of punches" even when he is about to fall, then rise from the "boxing ring" with injuries and rejoin the "battle." The frequency of crises is so high, the shock is so immense, and the duration is so long that even when considered globally, it is an exceptionally large-scale case of enterprise crisis management. It primarily focuses on Huang Hongsheng's life experiences, inner world, behavior patterns, thinking characteristics, cognitive level, and methods. The author of this book is a professional journalist reporting on the home appliance industry, familiar with Skyworth and the entire industry, making the article highly readable. What is particularly valuable is that this book allows us to view enterprises and their destinies from a different perspective and window, while also prompting reflection on the legal system and social systems that constitute the corporate survival environment. From this perspective, its value far exceeds the scope of enterprise management and is worth more people reading it with care.