Make customers obsessed with you; 7 service secrets to attract customers

Author: Chip R. Bell
Publisher:
Publish Date: 2005-01-01
Features: Customer Satisfaction – Make Customers Your Loyal Fans
Passionate and loyal customers can not only forgive your mistakes but also help you discover and solve problems.
They don’t just give suggestions; sometimes they even insist that their friends try your products or services.
When someone blames you, they often go to great lengths to defend you, even if your criticism is well-founded, immediately dismissing it as an anomaly or exception.
How can you make customers fall in love with you?
Check out the 7 secrets of "magentic service"!
They have helped brands like Starbucks, Harley-Davidson, and the Ritz-Carlton create loyal customer bases.
Moreover, this book goes to great lengths to explain the leadership required for magnetic service, painting a comprehensive picture of ideal corporate leadership and management behavior.
You will gain a deeper understanding of the leadership that drives the success of globally renowned service organizations and learn how magnetic service needs to be created and sustained through specific leadership behaviors and styles.
Is this another book about customer service? Yes, but it’s not just an ordinary textbook teaching you how to act.
This book presents numerous principles, methods, and techniques of customer service—all of which the author has distilled from hundreds of companies he has worked with or studied.
These secrets will help readers gain a deeper understanding of the underlying reasons that touch customer passion and loyalty.
Furthermore, reading this book is a delightful experience, as the author’s storytelling style is just as engaging as the content itself!
Target Audience: Customer service professionals and all employees within an organization, as everyone’s work is essentially about serving others.