Advertising Professional English

Author: Dong Lijin
Publisher:
Publish Date: 2005-03-01
Features: A series of teaching materials for contemporary advertising majors. This is a college English textbook co-authored by advertising experts from China and the United States, designed to teach professional English through practical scenarios in the advertising industry. The value of this book lies in helping Chinese advertising and marketing students and professionals understand the internationally recognized English communication methods in the advertising industry, and mastering English skills for professional communication in both spoken and written forms. The book features content organized according to the actual advertising process, with each chapter consisting of three units: (1) Texts applying terminology and jargon in real-life scenarios; (2) After-class exercises and solutions; (3) A pronunciation guide and English-Chinese glossary for the vocabulary covered in each chapter. The translated texts, English advertising examples, and valuable reference website information throughout the book are highly beneficial for readers. This book is not only suitable for students but also serves as an attractive teaching material or reference for a wide range of professionals.