Today's Media Understanding Media Culture and Technology (4th Edition) ((4th Edition) (Photocopy Edition))

Author: Strauhal
Publisher:
Publish Date: 2004-10-01
Features: This book covers a very broad range of content, discussing media such as newspapers, radio, television, books, magazines, audio-visual products, films, the internet, and disciplines including journalism, communication, public relations, advertising, media policy and regulation, and media ethics. The research methods involve both historical and theoretical approaches, specifically political economy, critical and cultural studies, social functional and behavioral theories, among others. The fields encompass technology, politics, economics, culture, and society, including current hot topics like globalization and communication. It can be said that it touches upon almost every aspect related to modern mass communication today.